The global hybrid cloud market is set to achieve a staggering value of $262bn by 2027. With 57% of media professionals identifying hybrid cloud as their top strategic focus for 2025, it’s clear that this flexible approach to media management is more than a passing trend.
From broadcasting giants to boutique post-production houses, hybrid cloud opens up numerous opportunities for media-driven organizations looking to modernize their storage. It strikes the perfect balance between on-prem infrastructure and cloud-based services, blending high-performance local editing with the need for global accessibility that today’s content demands. Let’s take a closer look at the hybrid cloud advantage.
1. Scalability for the bigger picture
With more focus on generating higher-resolution content, media organizations need flexible storage solutions that scale seamlessly to meet evolving demands. Hybrid cloud delivers on-demand scalability, allowing storage capacity to expand or reduce as required. This elasticity is particularly valuable during production peaks, enabling organizations to avoid the expense of over-provisioned infrastructure. By scaling only when needed, hybrid cloud ensures your storage adapts to your changing production cycles.
2. Cost efficiency without compromise
Media production is demanding - not just creatively, but financially. Hybrid cloud offers a cost-effective solution for managing assets by enabling you store high-demand files on private environments for instant access, while archiving less frequently used assets in the public cloud. This approach eliminates the costly egress fees of public cloud, while maintaining the speed and performance you need to stay on schedule.
3. Anywhere, anytime accessibility
Gone are the days of being tied to a single workstation. Hybrid workflows allow teams to access media assets from different locations and devices, supporting a more dynamic and collaborative production process. With faster retrieval and sharing capabilities, hybrid cloud removes many of the bottlenecks that can stifle creativity. Whether you’re editing from a remote location or collaborating with international teams, hybrid cloud ensures your media is always within reach.
4. Bulletproof backup and recovery
A hybrid cloud approach provides a more reliable alternative to traditional tape-based backup systems, such as LTO, that often struggle to match the pace of media workflows. Hybrid cloud provides reliable, off-site backups and faster recovery options. Not only does it serve as an insurance policy against unexpected disruptions, but it also allows for direct sharing and collaboration straight from the cloud.
5. Enhanced control over content
Hybrid cloud gives you greater control over your workflows and assets. Sensitive or high-priority content can remain securely on-prem, while non-critical data is stored in the cloud. This dual setup enables you to manage access, performance, and compliance requirements more effectively. Media teams are able to customize their storage configurations, and benefit from a level of control that aligns perfectly with workflow demands.
6. Archiving and Metadata-Driven Search
Long-term archiving of media assets can be challenging, particularly when assets need to be retrieved quickly. Hybrid cloud solutions with metadata-driven search capabilities streamline the process, eliminating time-consuming file system crawling. This innovation enables teams to locate and retrieve content faster, saving valuable time in critical production cycles.
Hybrid workflows in action: ATP Media
Facing challenges in managing and preserving a growing volume of sports content, ATP Media required a modernized solution to streamline its global media workflows. Discover how the company optimized the digitization, management, and accessibility of its vast video archive with a hybrid approach.
The hybrid road to success
By combining the best of public cloud, private cloud, and on-prem environments, hybrid cloud facilitates seamless collaboration, faster asset retrieval, and robust backup. Perifery’s leading on-prem object storage can be coupled with our revolutionary private cloud platform and third-party cloud offerings to creating a fast, secure, and reliable solution for your content workflows. Our smart storage solutions and cutting-edge applications are built for the media industry, and designed to give you simple, secure access to your content - from anywhere, at any time. Start your hybrid journey with Perifery today. Get started.
